McDonald’s Restaurant of Canada Ltd has mandated Prime Marketing to manage their new McCafé® Music Tour and help promote their newly launched McCafé® brand across Ontario. In 2012, 150 restaurant locations across Ontario will host McCafé® Music Tour events, offering customers the opportunity to kick back and enjoy their favourite premium espresso-based McCafé® beverages, to the sound of live jazz musicians and DJs. Working closely with McDonald’s Ontario regional marketing, Prime will manage the logistics of the tour and the smooth execution of each event.

The Centre Recherche Industrielle du Québec (CRIQ) has selected PRIME MARKETING to run a survey with promotional agents using iPads, during an event at the Montreal Convention Center.

Created in 1969, today CRIQ is a leading source of innovation and expertise in the areas of manufacturing technologies, the environment, industrial information and standardization. CRIQ plays an important role in the economy by providing industries with the means to become leaders on national and international markets.

CRIQ has close links with research centers, industrial associations and the main partners in economic development, endowing it with true insight into corporate needs for innovation.

McMahon Distributeur Pharmaceutique has selected Prime Marketing to handle communications for the grand reopening of Baie-Comeau’s Brunet Plus, including radio campain, media relations, an official opening cocktail, and invitations to local figures and business partners. Come to rediscover this newly made over drugstore PLUS a host of new products and services.

The second edition of Festifan organised by Prime Marketing’ team took place on Sunday, November 6. The Bell Centre opened its doors for a day of family activities. This fundraiser allowed about 4,500 fans to meet the current and former team members while supporting two children’s charities: Ronald McDonald Houses of Quebec and the Montreal Canadiens Children’s Foundation.

The Brunet drugstore banner has chosen Prime Marketing to organize its MaSanté tour of all its Quebec Brunet, Brunet Clinique, and Brunet Plus outlets. Throughout November and December, all 130 Brunet-affiliated drugstores will be visited repeatedly to encourage their customers to sign up free of charge for the new MaSanté program. For each customer who signs up, Brunet will donate $1 to the Children’s Wish Foundation, with a minimum donation of $5,000. These customers can also win a $500 Brunet gift card.

MaSanté is a unique, ground-breaking program. Brunet customers can access a host of online pharmaceutical services through the Brunet.ca website, including prescription renewals, confidential questions for pharmacists, medication reminders, their patient files, information on medications, and more.

Eight teams of Brunet ambassadors will crisscross the province for six weeks to promote the MaSanté program. Follow them on Brunet’s Facebook page – also created and updated by Prime Marketing for this account – to discover all the benefits of the program.

McMahon Distributeur Pharmaceutique has selected Prime Marketing to handle communications for the grand reopening of its Delson outlet, including media relations, an official opening cocktail, and invitations to local figures and business partners. Rediscover this newly transformed drugstore with a cosmetics department that’s out of this world!

3Chênes has tasked Prime Marketing with demonstrating its Color & Soin products at Greater Montreal, Sainte-Foy, and Gatineau Costco outlets. Color & Soin is France’s top hair colour product – now making its entrance in Quebec. This line of permanent hair coloring is made from plant extracts and is 100% ammonia free. Prime is proud to welcome 3Chênes to its stable of clients for field marketing and representation.

McMahon Distributeur Pharmaceutique entrusted Prime Marketing with all advertising and communications activities for the grand reopening of its Brunet drugstore at Quebec City’s Place Ste-Foy. The campaign included media relations, radio and television, an official opening cocktail, invitations to local luminaries, and street marketing activities including sampling, a contest, coupons, and a draw. Come rediscover this newly expanded drugstore with its new ultramodern pharmacy and a cosmetics department that’s out of this world!

Webtélé Réouverture Brunet Place Ste-foy

Prime Marketing was in the thick of it at the 2011 Festival d’été de Québec promoting Groupe Voyages Québec’s new website. Promotional agents invited festival-goers to enter the “Hunt for the QR Code” contest and win a $1,000 travel voucher. A heightened 10-day presence at the four stages on rue Saint-Joseph meant enhanced visibility for Groupe Voyages Québec. Over 5,000 festival-goers entered the contest and visited the company’s online portal.

Again this year, a team from Prime Marketing took part in the 8th edition of the Défi Cycliste Coca-Cola. Cyclists covered the distance from Montreal to Quebec City, in one day, to raise money for the Montreal Ronald McDonald House of Charity. To ensure their safety, the team from Prime escorted them on their 260km journey that allowed them to raise $15 000 for the Montreal RMHC.